The Virgin Atlantic safety film is an Art&Graft project on which I was creative director and technical lead (from concept to delivery). The big challenge was to come up with ideas that would make all parties happy about how procedures were described (from the Virgin creative team to the Civil Aviation Authority).

The schedule was very tight, but thanks to the team and Brains & Hunch amazing work on the music, we’ve been able to make it on time. 5 years later the film’s still shown everyday in all the Virgin Atlantic plane.

Here are some of the concept and stills I worked on during development.